BUS 140: Marketing and Business Development: Books about marketing
Search for books and e-books in the TCC Library catalog
Once you've found general, background information on your topic, it's time to find more in-depth information. One way is to find books that you can check out at the TCC Library or e-books that you can read online. You can search the library catalog for books by doing a keyword search (e.g., "bilingual education" or "drug abuse") by clicking the link below.
Click the link below to search for books in the library catalog:
- Library Catalog This link opens in a new window
Find items on the TCC library's shelves, as well as digital books from our ebook collections.
Search tips:
- Type in your keywords in the search box and click the "Search" button
- Take note of the format of the results. You can narrow down to print books or e-books by clicking one of the boxes.
- Take note of the publication date range. You can narrow down results to a specific data range.
- Click the title of the book for more detailed info
- Take note of the format of the book. An e-book will have an "E" icon; a print book will have a book icon.
- If it's an e-book, then you can click the "Electronic access" link to read the book online.
- You can also text any book record to yourself.
Sample e-books about marketing
Marketing by Call Number: OnlinePublication Date: 201421 powerful and proven ideas any business can use immediately to improve their strategic marketing results.
Measuring marketing: The 110+ essential metrics every marketer needsCall Number: OnlinePublication Date: 2017Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success.
Marketing 4.0: Moving from traditional to digitalCall Number: OnlinePublication Date: 2016Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.
Buyer personas: How to gain insight into your customer's expectations, align your marketing strategies, and win more businessCall Number: OnlinePublication Date: 2015Actionable guide to learning what your buyer wants and how they make decisions.
Except where otherwise noted, the content in these guides by Tacoma Community College Library is licensed under CC BY SA 4.0.
This openly licensed content allows others to cite, share, or modify this content, with credit to TCC Library. When reusing or adapting this content, include this statement in the new document: This content was originally created by Tacoma Community College Library and shared with a CC BY SA 4.0 license.
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