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BUS 140: Marketing and Business Development: Market and industry reports

This guide includes starting points to research marketing reports and strategies.

Find market, industry, and company reports in Business library databases

The Business Source Complete database is TCC Library's LARGEST business database. Business Source Complete includes company profiles as well as market reports. See below for tips on how to find them!

Click to search the Business Source Complete database:

Sample search tips:

Below are screenshots of a sample search for reports and company information in a specific industry.

Keywords:

Type in keywords about a specific industry or topic you want to  research. 

Business Source Complete sample search

Source types:

Scroll down the screen to see the "Source Types" options. Click the "Show More"  link to see all the options, which include:

  • Product Reviews
  • Market Research Reports
  • Country Reports
  • Industry Profiles

Business Source Complete source types

Company information:

On the right side of the screen, you will also see a heading for "Company Information." Click the "Find More" link to see the major companies that relate to your keywords or industry:

Business Source Complete Company Info

Business Source Complete company list

When you click on a company name, then you will see a company report, with company financial data, executives, industry data, and more.

Business Source Complete company report

Citation help:

For every resource in this database, there is citation help. Once you click on an individual article or report, go to the right side and click on the "Cite" button and scroll down the citation options to copy-and-paste the citation. Below is an example of a citation for a company report.

Business Source Complete citation

The ABI/Inform database includes industry and market research, global commodity trends, as well as company reports. See below for tips on how to search for them!

Click to search the ABI/Inform database:

Sample search tips:

When you get into the ABI/Inform database, click the "Browse" link across the top (instead of the default "Advanced Search"), where you will see options to browse:

  • industry and market reports
  • country reports
  • commodity reports
  • company reports

ABI Inform browse reports

The Small Business Reference Center database includes industry reports for small businesses. See below for how to search for them!

Click to search the Small Business Reference Center database:

Sample search tips:

In the Small Business Reference Center, you can research industry information by small business type. Here's how:

First, on the database home page, click on the "Industry Information by Small Business Type" link under the "Browse by Category" section

Small Business Reference Center browse category for industry reports

Next, scroll down the various industry categories.

Small Business Reference Center industry list

Once you click on an industry, then you will see options for articles or industry information.

Small Business Reference Center industry resources

Here's an example of what you will see if you click on "industry information" link. Note how recent the industry reports are!

Small Business Reference Center industry reports

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